Conflict is part of our life; conflicts within an individual, organization, community, state or country. In an organization conflicts happen between two groups. The one party can be the management and the other, workers; a group willing to contribute more and the other willing to get more benefits with less contributions; a group belonging to one Union and the other different union etc.
Individuals also face such type of situations; conflict between one part of the mind and the other. Conflicts are essential for a better living. Conflicts drive the person towards a certain direction and conflicts are part and parcel of everybody’s life.
Factors responsible for conflicts:
The following are the factors responsible for selection of goods by an individual: Taste, preference, availability, rejection and selection.
Conflicts through goods:
Goods are products required by an individual for different purposes. He requires a tooth brush for cleaning his teeth; bread to satisfy his hunger; wine to cool his temper; a bed for a comfortable sleep; a car for travel from one place to another; a college to improve learning; a group for recognition and a community for a living. However, he cannot be satisfied with all brushes which are available in the market. He has a specific taste and according to his taste, he goes to the market and conveys his preference. When he is provided a “good (brush)” product which is nearer to his preference he selects and gets satisfied and he is not provided his likeable product on account of non availability, he gets “unsatisfied” and starts rejecting the product and the attitude which is responsible for rejecting the product creates a conflict in his mind and in case he is pressurized further to buy the product, the level of conflict within him increases and the internal conflict emanates as an outflow in the form of anger, frustration leading to argument and sometimes a fight.
The vendor is on the other hand understands the preference of his customer and decides to procure more such products. Without conflicts, no development is achieved.